Wednesday, 18 February 2015

Mobility and Real-Time Intelligence: The Digital Revolution in Realty

Within the true estate business, which can be an increasingly mobile profession, with brokers and agents operating open homes, meeting potential clientele, executing on-site transactions and inspecting residential or industrial properties - all of this activity is each a symbol of chance, also as a reminder that, with teams of specialists operating beyond a conventional office, there ought to be an easy strategy to monitor all of those events in real-time.

Certainly, the (till lately) missing element to maximizing the use of smartphones and tablets - unifying these devices, so experts can relay information to a central place and managers can better assess how and when to deploy brokers - is now readily available for all businesses.

In practical terms, this milestone is revolutionary since, once a broker features a smartphone or tablet, in addition to a customized application, executives or Directors of Operations can see a digital map, color-coded to their specifications (green for brokers en route from one particular meeting to a further, versus red for all those who're stationary or spending an uncommon amount of time in 1 place), at the same time as displays of how a lot of agents are inside a specific location, how long it requires an agent to guide current or potential clients on many house tours, and no matter whether a territory wants more or fewer brokers to greater balance employee sources and customer needs.

This technologies resource is, far from an intrusive or invasive tool, a important form of intelligence: It enables office managers to maximize their workforce, reposition brokers who might be far more effective in other regions and measure (in time, fuel expenses plus the hours involving meetings) how productive a broker is.

I write these words from expertise - and with enthusiasm - as the Vice President of Sales and Promoting, which actualizes the principles responsible for obtaining a effective mobile workforce. Actually, this option, in contrast towards the antiquated (but incredibly pricey) “bricks” that UPS or FedEx drivers use to confirm delivery of a package, or some financial professionals use as a indicates of securing a digital signature for a lease or loan - our tool is the economical, easy-to-use and safe option each business can enjoy.

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For REALTORS, for the hundreds of brokers who traverse broad swaths of territory (from downtown towards the sea, or from suburban townships to city centers), this tool enables them to conduct and finalize transactions remotely, send that information from their smartphone or tablet instantaneously, and broaden the circle of communications.

If anything, this tool incentivizes brokers to promote their achievements in real-time, without having waiting for a three- or six-month critique. A manager can see - the on-screen map is command central for all of this data - how numerous deals a broker closes inside a day, per week or perhaps a month - without having to reserve a workday to exclusively tabulate numbers, sift via piles of paper and concern post-event evaluation about a broker’s performance.

Also, this facts can reveal which neighborhoods have the most activity, or which areas have, say, a high concentration of For Sale signs but couple of guests. In that scenario - once more, in real-time - a manager can send their best agents, who could also be within speedy driving distance of your home, to meet using a prospective purchaser who's en route to the exact same location - and this process seamlessly unfolds from the most important office, actually dispatching brokers to initiate or finalize a deal.

With this degree of simplicity and abundance of easy-to-decipher information, absolutely everyone is portion of a strategically coordinated, quickly responsive and extremely mobile organization. From there, clientele can enjoy improved service and greater satisfaction, furthering the positive word-of-mouth marketing and advertising that realtors will need and each business enterprise covets. So, yes, by integrating these solutions and streamlining operations, brokers can comprehensive more transactions, earn larger commissions and be prepared to roll, so to speak, anytime a prospective purchaser calls or even a seller wants to list a home.

The complete rewards of having a mobile workforce are now here. By means of transparency of information and clarity of communication, we can transform the genuine estate industry. That shift added benefits absolutely everyone - purchasers and sellers, and landlords and tenants - enabling managers to channel their resources and succeed, period.

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